Shu Neue was established in 2025 as a way to bring creatives together over our passion for design and to meet people in a 'not so formal' setting. We believe graphic design is not just a profession but a culture that thrives when people come together, share ideas, and create fearlessly.

Shu Neue is more than a collective... it is a movement.

Our Mission

Our mission is to bring designers together and foster a space that belongs to them. A space where students meet mentors, freelancers meet collaborators, and ideas meet opportunities.

Our Vision

We envision a future where Shu Neue is the beating heart of design culture in the region. The place where creativity is celebrated, where careers are launched, and where the design community finds its voice. From monthly meetups to major events, from workshops to design awards, Shu Neue will grow into the go-to platform that gives designers the recognition and ownership they deserve.

Our ambition is to be the largest, most impactful design collective in the region, powered by the creativity of its people.

Judy Bastaty

Visual Strategist & Designer

Judy is a Freelance Senior Designer based in Dubai with a background in art direction and visual design for both print and multimedia. Her creative skillset ranges from branding and strategy to digital marketing, typography, and illustration. She was brought up in KSA and has lived in the UAE for over 10 years. This multicultural perspective shaped both her creative approach and personal outlook.

Judy’s goal as a designer is to help people bring their business ideas to life in a thoughtful, strategic, and visually compelling way. But what she wants with a passion, is giving designers the value they deserve by supporting them and giving them a community that thrives on collaboration.

Meet the Founder

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